Travel has always played a big part in my life and when I was seventeen, I packed up my seventy-litre rucksack and decided to travel Australia and South East Asia. Since then, I have become slightly obsessed with exploring new parts of the world. Although, in the light of recent events, this has been limited to the UK…
After globetrotting for a year, I graduated from the university of Chester in 2017 with a BA Hons degree in journalism. Enhancing my communication and writing skills along with my passion for travel meant that my career started with working in luxury travel PR. Since then I have been lucky enough to work across brands in the travel, consumer and MICE (Meetings, Incentive, Conferences and Events) industries.
After unfortunately being made redundant as a result of Covid-19, I decided to take the plunge and pursue a freelance PR career and help raise awareness of brands closer to home. In a world where ‘WFH’ is now the new normal and Zoom calls are part of everyday life, communication has never been so crucial to us all.
Building on Sarah’s impressive 20 years’ experience in the industry, I’m thrilled to be bringing my hospitality and travel background to the table to help widen Wilderness PR’s reach. My previous experience of working across all aspects of public relations including content creation, PR strategy, representing clients at travel and trade shows in the UK and abroad, organising team press events and press stays, writing case studies, social media management and successfully managing several press offices, allows Sarah and I to work hand in hand to create effective consumer campaigns.
Over the last three and a half years I have developed strong media relations which has led to exceptional relationships with key travel editors, freelance journalists and more recently influencers. It’s exciting to see that the travel pages are now increasingly being filled with UK travel and tourism brands and companies as an effect of Covid-19. So now, more than ever, we understand at Wilderness PR the significance to tap into and create more awareness of the UK domestic travel market.
Wilderness PR knows how important it is to work closely with clients to implement the best strategy, to not just grow reputations but to help make the right noise to the right people. In a time where brand awareness and communications are more important than ever, I’m extremely looking forward to working with Sarah and Wilderness PR to help promote brands close to our hearts.
Disclaimer: If you can’t find me in my home office, you will find me either exploring new parts of Kent and Sussex or reading with a G&T in hand.
Please find more information about Evie’s experience here.