There is a huge demand for video at the moment. A video can speak a thousand words in a short space of time, which is hugely beneficial in the time poor society we live in today. Also video translates well across digital platforms, engaging well on social media too.
Research reveals that video increases people’s understanding of your product or service by 74%. It also is a powerful conversion tool, with research also showing that website visitors are 64% more likely to buy a product on an online retail site after watching a video. Research also reveals that 63% of businesses have started using video content marketing with 83% of these businesses believing that video marketing gives them a good ROI.
Therefore, make video part of your communications strategy. Wilderness PR will take a client brief and working with videography/ visual design companies such as Chippendale Design or Jonny Cass Productions, produce video marketing content to suit client’s needs.
The latest film by Wilderness PR and Jonny Cass for Isenhurst Health Clubs has organically reached over 11,000 people and has been viewed 5,000 times on the company’s Facebook page. It can be viewed here
Working with Dan Chippendale for Bignose & Beardy, last summer, Wilderness PR produced this video
The lines between PR and marketing and more blurred than ever, with companies hiring PRs to draft effective content for email marketing. PR’s are king at content, so this is a service we also offer at Wilderness PR integrated into an overall communications strategy. Email marketing is highly effective for many reasons:• It helps you get mileage out of existing content;
• Email marketing allows companies to build segments;
• Automated emails are shown to improve sales;
• Email marketing gives you an instant insight into engagement;
• Email marketing is a great platform to showcase videos.