The Team
“Our work is as reactive as it is proactive.”
Sarah Jones
Director + Founder
After graduating with a B.A. (Hons) in Public Relations from Leeds in 2000, Sarah honed her communication and media skills over the following nine years, working for some of London’s biggest consumer PR agencies at the time including Consolidated Communications, QBO Bell Pottinger and Resonate. 

Starting out in travel PR, Sarah worked for buzz airlines, Excel Airways, Budget Rent-a-Car, Holiday Autos. Diversifying into other sectors, clients then included Muller Dairy Ltd, Vauxhall Motors, Disney, The Ideal Home Show, Hamleys, Pizza Express, MTV Pimp My Ride and Masterfoods (Galaxy).

In this time Sarah headed up the consumer team that launched Muller Dairy’s children’s yogurt range Little Stars and was part of the consumer team behind the launch of Masterfoods Galaxy Promises line of chocolate.

Sarah left the corporate world of PR eleven years ago when she moved to East Sussex.

In between leaving London and setting up Wilderness PR, Sarah was behind the only positive story that came out of the notorious Andrew Mitchell ‘Plebgate’ scandal that hit the news five years ago. Whilst working for Kenyan children’s charity Nyumbani UK, Sarah persuaded the charity’s Chairman to ask ex-chief whip Andrew Mitchell to auction his bike on eBay with all proceeds raised going to the charity.

Sarah orchestrating and PR’d the campaign that generated over 150 pieces of worldwide press coverage, caused a ‘Twitter Storm’ and most importantly raised £10,600 via the one week eBay auction. Examples of news coverage secured by Sarah at the time can be read here: The Independent, The Telegraph, The Mirror

Prior to that, Sarah secured editorial for Nyumbani in key press, including a full page three story in the Telegraph on Royal portrait painter Richard Stone who was a patron of the charity at the time. This can be read here.

Sarah’s ongoing work for Real Sussex cidery Bignose & Beardy has helped create lots of ‘noise’ about the brand in UK craft cider industry. Her work is helping put Sussex cider on the map, not just on a local level, but nationally. Bignose and Beardy were recently (very) proud winners of the ‘Sussex Food and Drink Producer of the Year’ award at the Celebration of Sussex Life Awards. 

The brand has also won a Muddy Stilettos award this year for 'Best local food/drink producer' and were the South East finalists for last year's Rural Business Awards. 

After months of pitching, Sarah secured client Camp Kernow onto BBC1's Countryfile this year. John Craven presented the seven minute segment that was shown to an audience of 6.5 million, with a 23% share of the TV watching audience at that time.  She has also secured editorial in top parenting magazine Smallish, two articles in Sunday Express’s S magazine, Angels and Urchins, Absolutely Mama magazine, Flybe airline’s inflight magazine Flight Time, Essential Surrey and WPR also secured Camp Kernow in a Sunday Telegraph round-up on the UK’s top three children’s residential summer camps that generated a flurry of bookings. 

Even though Wilderness PR is based in East Sussex, Sarah is used to working with companies all over the South including London companies and brands who don’t want to pay big London PR agency fees.

Totally believing in the power of print, Sarah is also up to date with digital communications including Social, combining online and offline in all the work she does.

Sarah works with all press and media including local and national online and offline, and broadcast. She works with Sussex media on a regular basis. She never relies on contacts to secure stories, but is well connected in the media world and has good press contacts that have built up over the years.

She can offer media support for local and nationwide launch campaigns, provide ongoing press office functions, proactive media relations, crisis management, copy writing, event organising as well as strategic social media work.
Evie Kennedy
Evie is a passionate advocate of travel and consumer focussed PR. Building on her journalism degree, in 2017 Evie started work in PR and communications across the travel, lifestyle, consumer and MICE (Meetings, Incentive, Conferences and Events) industries.

Evie began specialising in luxury travel PR, with clients including SeaDream Yacht Club, The Chatwal New York and Scubaspa and secured regional and national press coverage as well as executing individual and group press trips.

More recently, Evie has spent the last three years working on travel-focussed, consumer accounts such as Visit Wales, De Vere Hotels, San Francisco Travel Association, Mulberry Cottages, Chile Tourism, Nashville Convention & Visitors Corporation and Quebec Original.

Working across all aspects of PR, Evie has experience creating bespoke website content, creating annual PR plans, representing clients at travel and trade shows in the UK and abroad, organising team press events and press stays, writing case studies, social media management and organising events.

Evie has also worked in the B2B industry and was part of the PR team who launched the prestigious ICC Wales. From this work, Evie has formed close relationships with UK and European trade media, as well as fully understanding the depth and importance of the UK’s event industry.

From Evie’s varied clientele, over the last three and a half years Evie has gained excellent communication skills which have led to her exceptional media contacts. From creating bespoke pitches, knowing how to tell a story and contacting specific journalists, Evie will go above and beyond to make sure your brand is being talked about in all the right places. 

A social butterfly, Evie regularly meets with journalists in London and locally to maintain the relationships she has already made, as well as continuing to develop her network with new editors and journalists.
Evie's creativity, storytelling and strong relationships with key editors and influencers allows her to raise awareness and grow clients' reputation by implementing successful consumer driven campaigns

Our trusted suppliers

Sarah has as pool of trusted creatives she collaborates with for any videography, photography and graphic design work. Her list of trusted third party suppliers include:

Justine Kirby

Corporate, portrait and lifestyle photography.
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Beth Cook

Graphic design, websites, logos and brand identity.
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