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Published: 1st October 2020

What is effective design and can it be a silent ambassador for your brand?

Wilderness PR speaks to Beth Cook, Creative Director at Beth Cook Design.

“If done well, then absolutely,” says Beth.

When creating a brand identity, it's all about applying the brand’s values to any visual elements used to promote the business, such as stationery, signage, press ads, print materials and a website, so it really is more than just a logo.

Creating a professional identity is an important part of any effective brand strategy. It requires research and attention to detail in order to develop a style that successfully meets the goals of a business, therefore communicating the appropriate values and messaging and connecting with target audiences.

Beth lets us in on her top tips on how to nail brand identity and effective design.

1. Personality

A brand identity sets the tone of your brand, it is a visual representation of the values and personality of your brand and should be designed to communicate your company’s overall message, helping to promote business goals. 

2. Consistency

Developing a brand identity allows you to create a consistent message across all marketing materials. Each piece should have the same basic styles and design elements to create an integrated branding package, making it easily recognisable across all channels of visual comms.

3. Differentiation

A brand identity helps you to differentiate your business from the competition and appropriately positions your brand. Designing a professional, creative identity can help give you stand out to the potential customers and audiences you want to reach.

4. Awareness

Creating a brand identity package ensures your brand is at the forefront helping with the all-important brand awareness. The more places your brand is featured, the more contact it will make with consumers and the more memorable it will be.

5. Loyalty

An effective brand identity can help build customer loyalty and trust as it allows customers to make a connection between a product and the company.

If a brand aligns with its vision, focusing on the needs and connection of its target audience, it can effectively raise the profile of the business helping to attract the right clients and audience, so therefore initiating growth within the organisation.

Find out more about Beth below and how she can help you. https://www.bethcookdesign.com/